Why The Show

After the Covid-19 pandemic, evolving priorities around self-care and prevention are fueling demand for personal health and wellness across the world, with ASEAN being no exception. A general rise in per capita incomes and living standards, coupled with easily accessible health and wellness information, have made healthy living a key focus on ASEAN consumers’ purchase decisions.

From medical equipment to beauty and personal care products, the demand for products that enhance health, hygiene, and self-care has never been higher. MEGA Healthcare & Wellness will offer a unique platform for international buyers in ASEAN and nearby countries to discover the latest trends, connect with industry experts, and find products & services that promote a healthier and more balanced life.

Accessing the Booming
ASEAN & Middle East Markets

ASEAN countries, including Thailand, Indonesia, Vietnam, the Philippines, Malaysia, Singapore, Cambodia, Myanmar, Laos and Brunei, have witnessed urbanisation, rapid economic growth, fast-rising consumption power and ever-improving living standard. Meanwhile, the emerging markets in the Middle East, geographically located just next to the fast-developing ASEAN, have been growing up in global buying over the recent years. ASEAN and Middle East together now come up as a huge regional market for various kinds of high-quality consumer and lifestyle products.

Increase in Inbound Passengers During Summer Vacation

With the easing of visa application process by the Thailand government and the increasing no. of international flights, the no. of visitors in Thailand had been rising continuously. According to Thailand’s Ministry of Tourism and Sports, during 1 Jan to 7 Sep 2023, there are a total of 20,003,972 overseas visitors arriving in Thailand. During the summer vacation & travelling peak seasons, the total no. of overseas visitors amounted to 7,199,886.

Capturing the RCEP’s Opportunities

The Regional Comprehensive Economic Partnership (RCEP) is a free trade agreement signed by 10 member states of the ASEAN and its five partners (China, Japan, South Korea, Australia and New Zealand). It is also opened to Central Asia, South Asia and other economies in the Oceania. RCEP aims to establish free trade agreement for a unified market by reducing tariffs and non-tariff barriers.

Once the agreement comes into effect, “members states will reduce tariffs to zero immediately, or committed to reduce tariffs to zero within 10 years.” As of 15 November 2020, 15 parties have signed the agreement. As a result, the RCEP has replaced EU's Free Trade Agreements as the world’s largest free-trade agreement deal.